Steakhouse Elite Signs Multi-year Deal With NY Racing, JJ Yeley

We are thrilled to officially announce that Steakhouse Elite has signed a multi-year sponsorship deal with NY Racing. You will see our No. 7 car, driven by JJ Yeley at the Coca-Cola 600 this weekend at Charlotte Motor Speedway.

NASCAR is a perfect fit for Steakhouse Elite, and we are thrilled to be a part of the energy, passion and loyalty that drives the NASCAR culture (and all sports fans alike). It's that same love for sports, camaraderie and tailgating that drives our customers to the store to find a great burger for their next BBQ, so partnership was an obvious choice for us.

Read more about the sponsorship deal at ESPN.com:

NY Racing has signed a multi-year deal with Steakhouse Elite, starting with the Coca-Cola 600 at Charlotte Motor Speedway this weekend. NY Racing will field the No. 7 Chevrolet, with MENCS veteran JJ Yeley behind the wheel.Steakhouse Elite is a New York based company, offers a full line of both fresh and frozen burgers that are "tailored to your taste".

Steakhouse Elite offers a wide variety of savory burgers that can be found at Publix, Shop Rite, Stop & Shop, ACME and most major retailers on the East Coast.

J.J. Yeley will drive the #7 Steakhouse Elite Chevy in the Cocal-Cola 600 at Charlotte Motor Speedway. NY Racing"We are extremely excited to be part of the passion and energy that is NASCAR," commented Evan Wexler, COO of Steakhouse Elite. "The loyalty of the fans and teams is incredible, and we believe it fits the Steakhouse Elite brand perfectly."

"I am excited to be back in a Monster Energy NASCAR Cup Series car this weekend at Charlotte Motor Speedway," JJ Yeley said. "I can't thank NY Racing and the Steakhouse Elite enough for allowing me to be part of this program."

Be sure to tune into NASCAR on FOX Sunday at 6pm to catch all the Memorial Day weekend action from Charlotte Motor Speedway.